Website cost depends on scope, not just page count.

Start by defining the job the website must do

A simple brochure website, a lead-generation website and a custom web application have very different requirements. Before comparing quotes, decide whether the main job is to explain services, collect enquiries, sell products, support existing customers or connect to internal systems.

The main factors that affect project scope

Page count and content depth: each distinct page needs a purpose, structure and content.

Design requirements: a tailored visual system and custom interactions require more planning than a basic template.

Functionality: booking, payments, search, user accounts and dashboards add implementation and testing work.

Integrations: CRM, email, analytics and third-party APIs need configuration and failure handling.

Content and assets: copywriting, photography, illustrations and product data may be supplied or need to be created.

Plan for launch and ongoing ownership

A website budget should account for domain registration, hosting, maintenance, content updates, security and future improvements. Ask who owns the domain, code and accounts, and how you will receive access after launch.

Questions to ask before accepting a quote

What pages and features are included?

Who supplies and approves the content?

How are mobile layouts and accessibility checked?

What testing happens before launch?

What is included in post-launch support?

Will the business own the domain, source files and service accounts?

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